boAt IPO

Imagine Marketing Ltd.

boAt IPO Details

Bidding DatesMin. InvestmentLot SizePrice Range
To be announced------
Issue SizeIPO Doc
2000.00Cr
DRHP PDF

About boAt

Imagine Marketing (boAt) is a digital-first consumer products company and one of the largest Indian digital-first brands in terms of revenue from operations for the financial year 2021. It was founded in 2013 and is led by its flagship brand “boAt” which was launched in 2014. It has products in various segments. It provides audio wearables such as wired headphones and earphones, wireless headphones and earphones (neckbands), bluetooth speakers, home theatre systems among others. It also consists of smartwatches, gaming accessories that include wired and wireless headsets, mouse and keyboards, mobile accessories and personal care appliances.;
Parent Organisation
Imagine Marketing Ltd.
Founded
2013
Managing Director
Vivek Gambhir
https://www.youtube.com/watch?v=6hQGOjRJUh4

Strengths & Risks

  • One of the largest Indian digital-first brands with leading market positions across multiple fast-growing product categories.
  • Company’s flagship brand “boAt” is a consumer brand with strong market positioning and a clear value proposition.
  • Digital-first platform capabilities are targeted to enable growth and continue to allow building a presence across multiple consumer categories.
  • RedGear brand to cater to the gaming headsets and controllers (keyboard, mouse, mouse pad, joystick) market.
  • Some products including Rockerz 255, Airdopes 131 and storm smartwatch have a rating of over 4 (out of 5) with over 400,000 ratings across online marketplaces.
  • In January 2022, the company announced a partnership with Dixon Technologies for manufacturing “Made-in-India” wireless audio devices.
  • Strength of the company’s flagship “boAt” brand and other brands is crucial to success.
  • Failure to successfully identify and respond to changing customer preferences and market developments in a cost-effective and timely manner.
  • Operates in a highly competitive industry including large and established competitors.
  • Dependence on a number of third-party contract manufacturers and component suppliers for the production of its products.
  • Risks associated with overseas procurement, such as geographical concentration and foreign currency exchange risks.
  • Disruptions in its relationships with certain online marketplaces and offline distributors.
  • Dependence on the audio and wearables category.
  • Inability to adequately protect its flagship brand ‘boAt’ and its intellectual property.

Financials

*All values are in Rs. Cr
No Graph Data To Display

Application details

Apply asPrice bandApply upto
For boAt IPO, eligible investors can apply as
ⓒ 2016-2024 Groww. All rights reserved, Built with in India
MOST POPULAR ON GROWWVERSION - 5.0.0
STOCK MARKET INDICES:  S&P BSE SENSEX |  S&P BSE 100 |  NIFTY 100 |  NIFTY 50 |  NIFTY MIDCAP 100 |  NIFTY BANK |  NIFTY NEXT 50
MUTUAL FUNDS COMPANIES:  GROWWMF |  SBI |  AXIS |  HDFC |  UTI |  NIPPON INDIA |  ICICI PRUDENTIAL |  TATA |  KOTAK |  DSP |  CANARA ROBECO |  SUNDARAM |  MIRAE ASSET |  IDFC |  FRANKLIN TEMPLETON |  PPFAS |  MOTILAL OSWAL |  INVESCO |  EDELWEISS |  ADITYA BIRLA SUN LIFE |  LIC |  HSBC |  NAVI |  QUANTUM |  UNION |  ITI |  MAHINDRA MANULIFE |  360 ONE |  BOI |  TAURUS |  JM FINANCIAL |  PGIM |  SHRIRAM |  BARODA BNP PARIBAS |  QUANT |  WHITEOAK CAPITAL |  TRUST |  SAMCO |  NJ

ABOUT GROWW